Our Design Process & Services

consultation-discovery
design-dev
marketing-maintenance

Consultation & Discovery

At Local Dental Websites, all of our projects start with an free initial consultation. Here we meet with the client to identify the scope, goals, and timeline of the project. We then put together a proposal and estimate so the client knows exactly what they are getting into, no surprises.

Branding and Identity Research

A great brand combines design and messaging to evoke emotion and drive strategy. Your brand involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct.

Research

The first step in any project is research. We research anything and everything involved in the site’s end goal. Who and what is this site for? How should it function? What is the company’s brand aesthetics? Who are the competitors? What content does the site need?

Sitemap

As with creating blueprints for a new office building, the last task in the discovery phase for any website, large or small, is to create a sitemap, a diagram that shows all of a site’s pages and how they interconnect.

Project Development

After the research has been completed, the brainstorming begins. We meet as a team and have a creative session to start conceptualizing the site. We discuss functionality, visual aesthetics, usability, sitemap layout, and do basic wire framing; basically everything that is needed to go about accomplishing the website’s end goal.

Design and Development

PROCESS

Design

Then comes the design stage of the project – Our designers start to work on the visual mockups of the website. We put together multiple visual design options for the client to choose from, keeping in mind the overall brand.

Design Edits & Approval

We want to make sure the client is completely happy with the design before we move on to the development. The client has the opportunity to go through a few rounds of edits before design approval. At this stage we also provide the client with a list of needs for the site.

Website Development

With designs approved and site content received, it’s time to flesh out the rest of the site. The designers layout the rest of the pages, refine site content, and create any needed graphics. The developers then turn the web design into a reality.

Website User Testing

Testing the website with users is an iterative process that you start in the Design phase and continue well into the Development phase. (Iterative means doing it over and over again, incorporating what each try tells you.) Testing early in the Design phase helps us stay on track because we can quickly make small adjustments before going too far down the development path.

FEATURED SERVICES

Digital Video & Photography

It isn’t enough to tell your story with words. Custom photography and video will set you apart from the competition. With over 10 years experience in video editing and photography and a complete production crew on deck we can shoot you a commercial or photograph your business and provide you high-end video and photographs for your new website.

Search Engine Optimization (SEO)

Without an SEO strategy for your local business, you’re missing out on dozens, hundreds, even thousands of potential customers.The search engines need a clear understanding of where you are located and what services you offer. Our local SEO services help make sure search engines recognize your business to bring you in front of your customers.

Marketing & Maintenance

Like a new car, your website needs routine maintenance and can use a tune-up. Certain kinds of maintenance & upgrades are required. It is very important that your website stay current as new browsers update & new smart phones are developed. Web apps such as WordPress are software, so they need to be updated just like you would update your smartphone, apps, etc. An out of date website can have technical issues usability errors, broken forms and search engine problems. A good maintenance plan will help you avoid costly problems down the road.

MARKETING

Local Directories

We list your business with many local directories. The most important directories are:

  • Google
  • Yelp
  • Yahoo
  • Bing
  • Foursquare
  • Facebook

Complete and Consistent.

Complete. We give the directory everything they want. Pictures, video, hours of operation, parking, etc. Most importantly give them the correct business name, address, and phone #.

Consistent. The business name, address, phone number, and website need to be 100% identical everywhere. Do not be John Doe Dental Practice in one place and The Dental Practice of John Doe in another. Inconsistencies lead to problems such as duplicate listings and other issues beyond the scope of this page.

Analytics

Analytics helped us improve engagement by 33% and click-throughs by 21% for content promotions on our homepage.” Google Analytics gives us the digital analytics tools we need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. We can then share the insights that matter with your business.

MAINTENANCE

Software

Websites that are maintained on a consistent basis experience more protection against security threats. Broken and outdated links expose the website content to hackers and spammers. These types of security issues arise due to outdated software for websites and servers, but can be prevented through upgrades as part of professional website maintenance.

Backups

magine having your website go down due to bugs, hacking or any number of plugin issues and you losing all your newest information! It’s a nightmare come true…where do you begin? Regardless of how secure you think your website is, no site is beyond hacking, data loss, theft or spammers. One of the most important things to understand in setting up a successful website, is you need to have a dependable backup system in place.

It’s like having insurance against any number of nerve wrenching glitches. At Local Dental Websites we can’t stress that too much to our clients. Waiting for something to go wrong to decide you need this insurance is simply waiting to learn the hard way. At some point all websites will have a little down time due to server failure or a hard disk crash with potential backlash. No hosting company can offer 100% uptime, so in the event of such a crash, having a fresh website backup saves time and stress. we make sure that you are able to have the latest backup of your website ready to go at all times.

Maintenance

Your website is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages and outdated information projects a sloppy corporate image and can cause business to decline over time. We routinely examine the look and feel of your website and update it to match your corporate image.

Frequent website maintenance also has a much more “behind the scenes” function as it is crucial to search engine optimization. Search Engine Optimization drives traffic to your website and helps generate revenue through the online search engine listings. Websites that are actively maintained rank higher in the search engine rankings, which directly correlate with your company’s profitability.

SECURITY

Detection

Continuously scan every angle of your website to catch internal and external hacks. With custom alerting options, you are first to know when there is a security incident, downtime, or changes to your WHOIS, SSL, and DNS records.

  • Continuous Monitoring
  • Incident Alerts
  • Remote Scanning
  • Server Side Scanner

Protection

Instantly block hackers who try to abuse or take down your site. We use machine learning to improve our detection of evolving threats. You can also add your own custom whitelists and blacklists.

  • Website Application Firewall (WAF)
  • Block Hackers
  • DDoS Mitigation
  • Virtual Patching and Hardening
  • Prevent Zero-Day Exploits

Response

Our security analysts safely remove hacked code and clear up blacklist warnings. Our constant research keeps us prepared to handle any website hack. We offer unlimited malware removal requests with no hidden fees.

  • Complete Hack Cleanup
  • Fast Response Time
  • Dedicated Security Analyst
  • Blacklist Removal Requests
  • Quarantined Backups
  • Full Cleanup Report

Performance

Dramatically increase the speed and availability of your site. Our content delivery network is built on our global network of secure data centers, making your website faster for visitors and customers.

  • Global Anycast CDN
  • Smart Caching Options
  • Resource Optimization via GZIP Compression
  • Fast HTTP/2 Support
  • Reduced Server Load
  • Works With Other CDNs

Ready to let us start the design of your new website? Contact us below.